Sof Sole® partners with athletes and organizations to spread the word about the benefits Sof Sole can offer. This also gives us the chance to interface with our core audience and continue to improve our products. With the feedback we get from time spent face-to-face with our consumers, we constantly look to update our products so they can improve the performance and comfort of your footwear.
As the Official Insole of the Rock’n’Roll Marathon Series, we attend each marathon expo to outfit runners and enthusiasts with performance socks and insoles. Each expo gives us the chance to interact with all types of marathon participants, from recreational walkers to competitive runners. Tune in on Facebook and Twitter for a peek at where we are each week, and to sometimes get the chance to win free entries or a VIP experience, courtesy of Sof Sole and the Rock’n’Roll Marathon Series.
Sarah Bowen Shea and Dimity McDowell, the duobehind the blog Another Mother Runner, race all over the country and have two books, Run Like a Mother and Train Like a Mother. Their blog provides training tips, product reviews, and anecdotes aimed at women juggling busy schedules. Sof Sole partners with Sarah and Dimity to introduce the brand to a broader audience via various channels, including house parties, clinics and book signings
Sof Sole® works to create a positive impact on the community, both nationally and locally.
We support active duty military personnel by providing complimentary admission for every home game of our local Durham Bulls baseball team.
Sof Sole is an active sponsor of both the Kay Yow Cancer Fund and the V Foundation for Cancer Research.
Sof Sole annually supports Toys for Tots, collecting toys throughout the month of December.
We annually donate product to local first responders around the Triangle area of North Carolina during the holidays as part of a program called “Spread the Comfort and Cheer.” Each department visits a different fire or police station, donating socks, insoles and other products and thanking the men and women for the work they do in the community.